Business Model

How Kropitaal makes money

We're a two-sided marketplace sitting between farmers who need capital and investors who want agricultural returns. We take a small cut of the value flowing across the platform β€” then layer on recurring and financial revenue as we grow. Here's every stream, with real numbers.

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Farmers

List & tokenize livestock/crops to raise capital

β†’we take a cut
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Kropitaal

The rails, trust & ledger connecting both sides

←we take a cut
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Investors

Buy fractional tokens, share the harvest

Anatomy of a single deal

Every listing that gets funded earns Kropitaal across several fee lines at once. Adjust the numbers to see how much one deal makes us.

The 12 revenue streams

Grouped by when they switch on. We start with the transaction lines, then add recurring and financial revenue β€” expanding our blended take-rate over time.

Live at launch β€” transaction revenue

β‘  Transaction commission

1.5%

A percentage of every token purchase, charged to the investor at checkout. Scales directly with volume, no extra work per deal.

On a R400,000 funded listing β†’ R6,000

β‘‘ Farmer origination

4%

A commission on the capital a farmer raises, taken at payout. This is the biggest single line β€” we only earn it when the farmer succeeds.

On R400,000 raised β†’ R16,000

β‘’ Listing / tokenization fee

R1,500

A flat fee to mint and list an asset. Covers verification cost and filters out non-serious listings.

Per listing β†’ R1,500

β‘£ Performance fee (carry)

10%

A cut of the investor profit at exit β€” venture-style carried interest. Aligns us with good outcomes: we win only when investors do.

10% of profit on a 20% ROI deal β†’ R8,000
Near-term β€” recurring & financial

β‘€ Platform / AUM fee

1.5%/yr

An annual percentage of total assets under management. Predictable, recurring revenue β€” the line that makes us "fintech-valuable," not just cyclical.

1.5%/yr on R50m AUM β†’ R750,000/yr

β‘₯ Insurance brokerage

15%

Commission on embedded livestock/crop cover. Double win: it earns revenue and de-risks the whole product, answering investors' #1 fear.

15% of a 3% premium on R400k β†’ R1,800

⑦ Escrow float yield

~7%

Funds sit in escrow between purchase and payout. Parked in an interest-bearing account, that float earns yield β€” pure financial income.

7% on R30m avg float β†’ R2.1m/yr

β‘§ Secondary-market fee

1% / trade

When investors trade tokens to each other before maturity, we take a fee. Liquidity boosts primary sales too (less fear of lock-in).

1% on R40m traded β†’ R400,000
Expansion β€” scaling the take-rate

⑨ Cross-border FX spread

~1.5%

Markup on currency conversion when foreign & diaspora investors fund African farms. Rivals the core commission once we go global.

1.5% on a Β£5,000 investment β†’ ~R1,400

β‘© Subscriptions

R149–299/mo

Pro tiers: farmers get analytics & faster payouts; investors get early access & lower fees. High-margin recurring revenue.

2,000 subscribers β†’ ~R3.6m/yr

β‘ͺ Working-capital lending

~6% spread

Once we know which farmers deliver, we lend against tokenized assets and earn the interest spread. The highest-margin, most defensible line.

6% spread on R10m lent β†’ R600,000/yr

β‘« Data & white-label

B2B

Sell anonymized valuation/credit data to banks & insurers, and license the whole platform to co-ops and other markets.

Per licensed operator β†’ R50k/mo + volume

The blended take-rate expands

We launch on the transaction lines alone, then grow the cut we earn on every rand as recurring, financial and lending revenue come online. That arc is what turns a marketplace into a venture-scale fintech.

~7.5%
At launch
(commission + origination + carry)
β†’
12%+
At scale
(+ AUM, insurance, float, trading, lending)

Why it's a strong business

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Recurring & compounding

AUM fees, subscriptions and float recur every year and grow with the platform β€” not one-off transaction income.

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Network effects

More farmers β†’ more deals β†’ more investors β†’ cheaper capital β†’ more farmers. A flywheel in a category no one owns.

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Aligned incentives

Our biggest fees (origination + carry) only pay out when farmers and investors succeed. We win when they win.